Thursday, 23 October 2014

Apertus Axiom Alpha Footage : Vimeo Link



http://vimeo.com/groups/274679/videos/107801527

I had the opportunity to play in post with some footage provided by the Apertus team. The footage was shot by the Apertus team with an early Axiom prototype.

I was really impressed with the footage and with what the Apertus team has achieved so far. There is some FPN in some shots ( in the Beta there are already plans how to eliminate it entirely). I am more than excited to see what the Apertus team is preparing for the following months. The fact that they also teamed up with the Magic Lantern team, makes things even more exciting.

indiegogo.com/projects/axiom-beta-the-first-open-digital-cinema-camera/x/8764138#activity

I think that for the first time, filmmakers will have the opportunity to choose the specs they actually want or need.

Tuesday, 21 October 2014

Axiom Camera Teaser : Hollywood Loves Open Source



Link to video : 

http://vimeo.com/106452874

A teaser for the upcoming short-form documentary about the Apertus AXIOM, the first Open Source Cinema Camera. The doc will run at around 10 minutes and encompass Open Source, Open Hardware and Hollywood's relationship to technological progress.

The crowdfunding campaign for the Apertus AXIOM is live until October 8, 2014: New extension has been placed.....
indiegogo.com/projects/axiom-beta-the-first-open-digital-cinema-camera/x/515086

An open source movie format for video and film production : a review

An open source movie format for video and film production

San Francisco, California, United States Technology


Let's create a movie format that addresses all the needs of professional users, now and into the future. MOX will use existing open source technology to create a new file format that is:
Professional
MOX will store audio and video using lossless and near-lossless compression, allowing users to maintain quality when moving media between applications. It will support high sampling rates, bit depths, and frame sizes, and hold all relevant metadata such as color space and timecode.
Cross-Platform
MOX will read and play consistently on Mac, Windows, Linux, or any other platform. This is because MOX will be an open format, based on open standards. It will include an open source C++ library, ensuring that any program will be able to easily support MOX files, now and forever.
Movie
As a movie format, MOX will store audio and video together. It will leverage technology used in existing audio-only and still-image formats to make the first professional movie format that is open source and patent-free.


The Problem with Existing Formats
There are already movie formats aimed at professional users, but they each fall short in one way or another. Some are not cross-platform, making them difficult to hand off to colleagues. Others do not support key features like higher bit depths and lossless compression. Few have well-designed APIs so that applications can take full advantage of them. Most require developers to pay licensing fees.
The source of these failings is that the formats are not open. Controlled by video software companies, their inner workings are shrouded in mystery. If users need the format to add a new feature or support a different operating system, it is entirely at the company's discretion to do so.
Compare this to an open format like JPEG, which can be read by any program on any device. Or see how OpenEXR has evolved to add features for today's visual effects artists. There's no reason we can't have the same freedom with a movie format.


What We're Planning to Do
Good news! The core technologies we need have already been developed and released as open source. All that's left to do is corral them together into a cohesive format that's easy to use. Specifically, we need to:

Create a specification for MOX

Write an open source software library

Write open source plug-ins for popular video apps

The initial release will require some dedicated programming work, followed by years of part-time developer support and maintenance.


Funding Goals
The MOX software will be free to use, but it will not be free to create. A programmer (me!) will need to work on it full-time for several months. Programmer time will consume 100% of the MOX budget.
The average salary for a software developer in San Francisco is $1,800 per week. Working for half that rate, $20,000 pays for about six months of development time.
The primary $20,000 goal will allow me to create the spec, open source library, and write an Adobe Premiere plug-in. At this point, any application will be able to support MOX easily, and will have working code demonstrating how to do so.
But if we can write more plug-ins, that will only speed up the adoption of MOX. The more money is raised, the more software can be created, so we have some stretch goals:


$20,000: Adobe Premiere plug-in (primary goal, also works in Media Encoder)
$25,000: Adobe After Effects plug-in

$30,000: Nuke plug-in
And should those goals be met, we have no shortage of additional stretch goals ready to be revealed.


Technical Details
MOX is going to use the MXF container (SMPTE 377M) to hold a specific list of open source, patent-free audio and video codecs. Many of the video codecs will actually be embedded frame sequences, allowing frames to be copied in and out of a MOX as if it were a Zip file.
Video formats will be Dirac, OpenEXR, DPX, PNG, and JPEG. The sum total of these codecs means that MOX will be able to store video at 8-, 10-, 12-, and 16-bit integer, as well as 16- and 32-bit floating point. Each bit depth will have both lossless and lossy compression options.
Audio codecs will be FLAC, Opus, and raw PCM to do lossy and lossless audio compression at 8-, 16-, 24-, and 32-bit.
Both audio and video will support any number of channels. Depending on the codec, this means that multiple compressed video streams may be present in a MOX, allowing for alpha channels, Z-depth, stereo views, etc.
MOX will support file-wide and frame-specific metadata. Color space metadata can include ICC profiles, named color spaces like Rec. 709, gamma & chromaticityvalues, OpenColorIO configuration information, and embedded LUTs. MOX will clearly differentiate between importing pixels in their native format and viewingpixels, which may involve a display transform.
The open source library and plug-ins will be programmed in C++, hosted on GitHub, and available under the permissive BSD license, allowing commercial and non-commercial software programs to use them freely.


Other Ways to Help
Spread the word! Send an email to the other video and film professionals you know. This project is for them.
And tell companies that make the software you use that you want them to support MOX! Many programs do not have plug-in architectures so we can't do it for them, even if we had the resources to do so.


About the Author
I got my start in visual effects working for The Orphanage, doing matchmoving on Jeepers Creepers II (23% on Rotten Tomatoes!). While at The O I worked on a number of films and commercials, my personal favorite being Sin City. Somewhere along the way I learned to write plug-ins, one of the first being eLin, a system for doing linear compositing inside 16-bit After Effects.
Since The Orphanage, I've written a number of other plug-ins, many of them offered for free on my website and blog. In 2007 I released the ProEXR package, which provides full OpenEXR support in Photoshop, After Effects, and Premiere. The AE plug-ins have shipped with After Effects since 2008, and the code for them is freely available up on GitHub. I'm even in the AE credits!



Other open source projects include an OpenColorIO plug-in for After Effects, and a tool for DCI color space conversion. More recently I've worked on Theora and WebMplug-ins, which made me realize that all the necessary pieces for MOX were finally in place.

An open source movie format for video and film production

An open source movie format for video and film production

Video link below :

https://www.youtube.com/watch?feature=player_embedded&v=3Vf9Z6G2O80


Technical Details


MOX is going to use the MXF container (SMPTE 377M) to hold a specific list of open source, patent-free audio and video codecs. Many of the video codecs will actually be embedded frame sequences, allowing frames to be copied in and out of a MOX as if it were a Zip file.


Video formats will be Dirac, OpenEXR, DPX, PNG, and JPEG. The sum total of these codecs means that MOX will be able to store video at 8-, 10-, 12-, and 16-bit integer, as well as 16- and 32-bit floating point. Each bit depth will have both lossless and lossy compression options.


Audio codecs will be FLAC, Opus, and raw PCM to do lossy and lossless audio compression at 8-, 16-, 24-, and 32-bit.


Both audio and video will support any number of channels. Depending on the codec, this means that multiple compressed video streams may be present in a MOX, allowing for alpha channels, Z-depth, stereo views, etc.


MOX will support file-wide and frame-specific metadata. Color space metadata can include ICC profiles, named color spaces like Rec. 709, gamma & chromaticityvalues, OpenColorIO configuration information, and embedded LUTs. MOX will clearly differentiate between importing pixels in their native format and viewingpixels, which may involve a display transform.


The open source library and plug-ins will be programmed in C++, hosted on GitHub, and available under the permissive BSD license, allowing commercial and non-commercial software programs to use them freely.

Funding link below : 
https://www.indiegogo.com/projects/mox-file-format

Monday, 20 October 2014

4rfv news Rogue & Axiom : Rogue Element Provides Open Source Digital Camera Solutions

http://www.4rfv.co.uk/industrynews/188455/rogue_element_provides_open_source_digital_camera_solutions

Rogue Element Provides Open Source Digital Camera Solutions




Rogue Element has become one of the first digital cinematography firms in the UK to take on an Open Source policy for its rental division by providing Open Source Digital Camera Solutions.

The Soho-based company is ensuring that 4K cinema is fully open to everyone by making AXIOM Beta Open Digital Cinema Cameras available to its rental customers.
AXIOM Beta cameras are the first products to be developed by apertus°, an Open Source cinema organisation founded by film makers and financed through crowd funding. The people behind apertus° were galvanised into action when they became concerned with the expensive and limited tools they were forced to work with every day. Instead, they wanted access to affordable devices and technology that delivered the highest possible image quality and could be customised to exactly suit their needs.
Since its formation in 2007, the apertus° project has applied an Open Source philosophy to everything it has developed. As no patents have been filed, anyone can access the technology behind its cameras and people are actively encouraged to adapt, modify, repair and even replicate them. To date, reaction has been very positive. Not only has the company achieved – and exceeded – its initial crowd funding target but it also has the backing of some very important film makers and cinematographers.
ASC and AIC Cinematographer Roberto Schaefer, who was responsible for films such as Quantum of Solace, Finding Neverland and Stranger Than Fiction, says: "I believe than an Open Source camera will allow us to customize the digital camera to our personal liking. That should include ergonomics and hopefully give the ability to get rid of the shoebox, front heavy trend of current designs. I look forward to using custom elements to create the new Digital Aaton, even though they are no longer in business. The design possibilities that I've seen from the apertus° project are exciting, as are the image creation possibilities. Not being locked in to any one company’s idea of what the images should look like is a breath of fresh (film) air. Currently in order to switch film stocks we have to change camera systems. The AXIOM will hopefully change all of that and allow us to change stocks with a physical switch."
His views are shared by Emmy and Academy Award-winning DOP and Visual Effects Supervisor David Stump, who says: "The spirit of Open Source frees up the creative spirit to do something that no one else thought of," while IMAX cinematographer Lee Ford Parker adds: "Open Source cameras are a step back toward the dark room, in which making the tools is part of the joy of making the art."
The AXIOM Beta camera has just been released and is currently only available at cost to the community that backed the initial crowd funding campaign. Rogue Element was one of those backers and Managing Director Dan Mulligan says: "Open Source is a fantastic concept and we are delighted to be supporting apertus° by making this format available to the UK rental market. In taking on the Open Source philosophy, we hope to facilitate unfettered access to the technology and free up the creative spirit so that the cinema industry can engage in practices that encourage freedom of expression and is no longer limited by who can contribute."
Established by Mulligan in 2001 firstly with camera rentals, Rogue Element then pioneered tapeless and file-based digital workflows and onset correction with 3D LUTs, S.two & Codex data recorders and Filmlight colour timing suites until 2011.
Now starting an Open Source operation for 2014 onwards Rogue will offer new camera solutions and options for the Broadcast & Features markets.
Rogue Element can also provide dailies and workflows for Arriraw (Alexa 16:9/4:3 sensors) RED RAW (RED Epic & Dragon 6K),Sony S-Log3 (Sony F65), Canon RAW (Canon C100/300/500), Cinema DNG (Blackmagic), GoPro and many other of today's professional and niche camera systems. With this new operation for 2014 we want to pursue new avenues for the market.

www.rogueelementdigital.com

Broadcast Magazine 2014



Friday, 17 October 2014

2014 Open Source Press Release








PRESS RELEASE

Rogue Element Embraces an Open Source Philosophy 

The digital cinematography company is one of the first in the world to rent out apertus° AXIOM Open Digital Cinema Cameras.

London, UK. October 17th, 2014: Rogue Element has become one of the first digital cinematography companies in the UK to adopt an Open Source policy for its rental division, providing Open Source Digital Camera Solutions.

In a move designed to unleash and encourage creativity, the Soho-based company is ensuring that 4K cinema is fully open to everyone by making AXIOM Beta Open Digital Cinema Cameras available to its rental customers.

AXIOM Beta cameras are the first products to be developed by apertus°, an Open Source cinema organisation founded by film makers and financed through crowd funding. The people behind apertus° were galvanised into action when they became concerned with the expensive and limited tools they were forced to work with every day. Instead, they wanted access to affordable devices and technology that delivered the highest possible image quality and could be customised to exactly suit their needs. 

Since its formation in 2007, the apertus° project has applied an Open Source philosophy to everything it has developed. As no patents have been filed, anyone can access the technology behind its cameras and people are actively encouraged to adapt, modify, repair and even replicate them. To date, reaction has been very positive. Not only has the company achieved – and exceeded – its initial crowd funding target but it also has the backing of some very important film makers and cinematographers. 

ASC and AIC Cinematographer Roberto Schaefer, who was responsible for films such as Quantum of Solace, Finding Neverland and Stranger Than Fiction, says: "I believe than an Open Source camera will allow us to customize the digital camera to our personal liking. That should include ergonomics and hopefully give the ability to get rid of the shoebox, front heavy trend of current designs. I look forward to using custom elements to create the new Digital Aaton, even though they are no longer in business. The design possibilities that I've seen from the apertus° project are exciting, as are the image creation possibilities. Not being locked in to any one company’s idea of what the images should look like is a breath of fresh (film) air. Currently in order to switch film stocks we have to change camera systems. The AXIOM will hopefully change all of that and allow us to change stocks with a physical switch."

His views are shared by Emmy and Academy Award-winning DOP and Visual Effects Supervisor David Stump, who says: "The spirit of Open Source frees up the creative spirit to do something that no one else thought of," while IMAX cinematographer Lee Ford Parker adds: "Open Source cameras are a step back toward the dark room, in which making the tools is part of the joy of making the art."

The AXIOM Beta camera has just been released and is currently only available at cost to the community that backed the initial crowd funding campaign. Rogue Element was one of those backers and Managing Director Dan Mulligan says: "Open Source is a fantastic concept and we are delighted to be supporting apertus° by making this format available to the UK rental market. In taking on the Open Source philosophy, we hope to facilitate unfettered access to the technology and free up the creative spirit so that the cinema industry can engage in practices that encourage freedom of expression and is no longer limited by who can contribute."

Established by Mulligan in 2001 firstly with camera rentals, Rogue Element then pioneered tapeless and file-based digital workflows and onset correction with 3D LUTs, S.two & Codex data recorders and Filmlight colour timing suites until 2011.
Now starting an Open Source operation for 2014 onwards Rogue will offer new camera solutions and options for the Broadcast & Features markets.

Rogue Element can also provide dailies and workflows for Arriraw (Alexa 16:9/4:3 sensors) RED RAW (RED Epic & Dragon 6K),Sony S-Log3 (Sony F65), Canon RAW (Canon C100/300/500), Cinema DNG (Blackmagic), GoPro and many other of today's professional and niche camera systems. With this new operation for 2014 we want to pursue new avenues for the market.

Dan Mulligan, who has recently returned to Rogue Element after a three year stint at Technicolor, says: "The Arriraw format is now well established and there are a raft of high-end products catering for this market. We are still providing our customers with access to these workflows as they continue to develop, but thanks to our investment in the apertus° project we can now bring a very high quality Open Source 4K camera to the market at a much lower entry cost."

Mulligan adds that for many film makers, cost can be an ongoing issue and the price of using high end equipment does bar many talented people from entering the market. 

"This is why it is good to see the appearance of an Open Source camera system that has a much lower entry point," he says. "The ability to create your own 4K camera and your own workflow is hugely beneficial for the film and broadcast industry because it will encourage content creation and allow people to get involved at much less cost."

Rogue Element is not initially consider charging for the rental of its AXIOM Beta cameras. Instead, it will make its income through consultancy and through supplying additional new sensors, lenses, tripods etc., and add on services such as storage and workflow.

"We want people to try them so we are making them as easily available as possible," Mulligan says. "With the Axiom Open Source we now have a camera solution coming from an opposing end of the release spectrum with a differing approach to its target audience. There should be more than enough room for both this and the higher end systems."

-ends-

About Rogue Element:
Rogue Element provides digital cinematography filming services plus data and dailies, to the Film and Broadcast industries. A pioneer in tapeless and file-based digital workflows and on-set colour correction, the company's growing rental division also supplies and supports a wide range of professional Digital Cameras including RAW camera systems and workflows, apertus° AXIOM Beta Open Source cameras and new solutions for RAW workflows.

Tel:  +44 (0) 7957 588293


Press contact:
Sue Sillitoe
White Noise PR
Tel: +44 (0) 1666 500142
Mobile: +44 (0) 7798 621891